YouTube was first launched in 2005 and Google acquired it in 2006 for $1.65billion. Over the years YouTube has seen some dramatic changes. Every day, new channels are created both for personal and business purposes. But there are some rules that are consistent in YouTube marketing, and these rules are very important for every YouTube marketer. If you really want to succeed in YouTube marketing, you need to adhere to these rules and follow them to the latter. Here are the golden rules of YouTube marketing and getting YouTube subscribers.
Create your own content theme
Try to maintain a certain theme when publishing your videos. Let your videos have a particular signature that is unique to you. Most viewers prefer recognizable video formats and topics. Let your viewers know your videos for one unique thing. This can have a psychological effect on your viewers, where they feel they are obliged to watch a video when they see familiar theme.
Decide what you want from your audience
YouTube marketing works both ways, you want something from your customers and they also want something from you. Now, you need to decide what you want from your customers. You can get this from them by asking for it. Your call-to-action should be compelling enough to make them oblige to your request and bring you free YouTube subscribers
Monitor your insight and don’t get obsessed over comments
Viewers have right to like and comment on any video of their choice, so don’t get worried when you see some negative comments on your video. Everybody cannot like your video. Quality content will always receive positive comments. You should put more effort into monitoring your channel insight, this will show you where and how viewers find your videos, and if there are any external sources generating organic traffic.
Make use of YouTube ads
You need to create ads that can work as contents. Numerous marketers use YouTube for their ads, so you can take advantage of this and create a killer ad that can serve as content. When you have quality ad, you generate more traffic for your channel.
Create highly engaging quality content
No matter how much you customize your channel, have a formidable profile and also a well-constructed bio, if you cannot produce highly engaging quality content, you are definitely wasting your time. The first 10-15 seconds of your video will determine if the viewer stays till the end. Talk less and deliver more, script your videos and use quality graphics. Always remember that Content is Key. Also maintain your publishing frequency, and this will keep your viewers engaged.
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